Ultimately, brand guidelines are not a set of rules and are not meant to stifle creativity. These help keep your messaging and brand focused and targeted to these specific personas.
Target audience - The audience you are solving a problem for and who will buy your product or service.Ĭustomer personas - Fictional profiles of your target audience.
Copy should be grammatically correct with no typos and information should be accurate.Vocabulary should be simple and refrain from acronyms, jargon and buzzwords when possible.Should be consistent in terms of tone and vocabulary.
